It takes a lot of courage, hard work and diverse culture within a corporation to make a start-up work. Tony Hsieh, CEO of Zappos, described his ventures since his graduation and the increased corporate culture at Zappos throughout the years. Not only does the company focus on customer satisfaction (and great footwear): It focuses on its employees. It has a four-week training process and inspires the new, entry level employees that they could rise to a management positon. This creative notion has not only increased the sales over the last ten years, but has created a work environment that I would be more than happy to be a part of.
I decided to also check out other businesses that look forward to communicating with not only its customers, but its employees. Starbucks, I’m not trying to be bias I swear, really appreciates their corporation and dedicates time to train and inform their employees. It is a nice notion to know, as a customer, that not only I am happy with my coffee and footwear choices, but the employees are too.
Check out Tony Hsieh’s speech at Kelly School of Business for more inspiration!