As I streamed fashion shows from this past week, I thought to myself about all of the new trends. And then I thought about the field that I am in- Public Relations… What are new trends and predictions that could affect my job opportunities? Are Millennials the new black? Yes, that’s right, Millennials. As a millennial we are assumed to know about open sharing of information and speedy decision-making processes. Check out Maddie and co-author Jamie Notter whom discuss this “take over” in, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business. Another article that I’ve recently read studies PR and Social Media use. A Community Manager is a key example of applying social media to a company’s image. It is another skill that us Millennial are expected to obtain.
There is also more need for outcome-based measurement. Today, there are other methods other than counting the clips and impressions. It is also very interesting to see how brand ambassadors, celebrities and socialites who are endorsers for a specific brand or company, are a key component to PR Campaigns. Kendall Jenner for Estee Lauder is a great example for a an ambassador because her face is the face of the beauty brand.